Digital signage is a kind of brand-new concept of media, commonly face recognition identification kiosk used in shopping malls, supermarkets, hotels, shopping centers, airports and other traffic compared to more places using a new kind of multimedia audio-visual system. Digital signage in the market demand is very big, especially the commercial requirements.
We are in an information age, we exposed to a lot of digital information products. Including mobile phones, TV, computer, etc., so many people have become accustomed to the digital source of information. In our traditional market, some businesses may still rely on posters, leaflets, the traditional means of propaganda to promote products, the effect is very bad. And the emergence of digital signage is to change the traditional means of propaganda, the new pattern of multimedia to help product promotion. Digital signage can through the video, pictures, text to combination of different models, to complete the product propaganda, to achieve truly digital information publicity.
As a new kind of digital signage is multimedia audio-visual systems, can be achieved in a variety of advantages of the propaganda. First of all a variety of propaganda of digital signage, via video, music, pictures, text and so on more than one way, achieve temperature screening kiosk the effect of varied, reach the best means of attracting customers. And digital signage can be ads automatically, without the need for artificial set advertising to open it, only need in the cloud platform of digital signage directly upload need to product advertising. And still can set the timer switch machine, dispense with the management of working hours. Digital signage as a new multimedia audio-visual systems, rather than advertising machine has certain difference, more suitable for business promotion now.
At present the goods in the market will be more and more, need to propagate the change speed will be more and more fast, posters is no longer adapt to the current market. Can only be better familiar with digital signage to adapt to the product promotion, help businesses to achieve a better product drainage.
Intuitive, can evaluate the implementation of digital signage, the change of the same store sales, according to the income gain calculation investment return period of digital signage. It can be seen as investment intelligent digital signage hard and fast return on investment.
Indirectly, the implementation of digital signage for facial recognization camera catering enterprises to win more market share, brand awareness and sensory experience. In food industry, for example, use digital signage can reduce customer perception of waiting time, will be sold out in a timely manner information in the digital sign order can shorten the time. These can be seen as an intelligent digital signage soft investment returns.
Flexible extensibility is an intelligent digital signage and the biggest difference between the ordinary digital signage, an intelligent digital signage provide standard API data interface, flexible docking social network, database, network media, POS system, interactive applications such as real-time network information source.