Fuck, is it boring. It introduces new (very simple) catching mechanics in painful slow motion setting up situations (oh, one of the teams is trailing!) we're supposed to have emotions in, like I have any stake in Fake Super Bowl 50, like Madden Overdrive Coins I'm supposed to feel something when alleged rapist Ben Roethlisberger (who narrates later tutorials) tells his mates, "It's time to be the team we're supposed to be right now. Believe in the man to your left and to your right. It's our time right now" like he's reading commercial cue cards. At least the San Jose 49ers' digital Levi's Stadium field hasn't turned to pudding like the real one.
This is what Madden is, though. In past years I have creatively ripped on the series for aggressive advertisements of real-world products, which this one seems to have toned down significantly (unless they're coming dynamically as updates post launch). But! Madden is a yearly advertisement for the NFL. From the start menu it encouraged Madden Overdrive Coins for sale me to share my information with the NFL, promising digital playing cards as a reward. This is what it means to have exclusivity rights to the only meaningful football league (because no one internationally gives a shit), the commodification of players.
It is cool to see the increased likeness of Arizona's head coach whose fascinating neck folds and face-scanned pores have him looking like a corrugated version of Dana Carvey's turtliest member of the turtle club.