My mother was visiting recently and all through our mother-daughter shopping time I noticed some thing interesting. The vast majority of the stores I made a purchase at asked me if I'd like to get on the mailing list. That is very wise.
But, just HOW in-which they did this made a positive change within my answer. I said NO to the vast majority of them because they just did not allow it to be enticing for me personally. After all, who WANTS more spam? So if I had want to be in your mailing list if you just ask me, the answer will usually be NO.
But one store specifically got me. To start with, it had been a designer apparel store I loved. I found out about
partner sites by searching Yahoo. Second of all, they did not ask me if I wanted to be on the subscriber list. They asked me to become a 'VIP Client.'
Say what 'VIP' in my experience and my ears improve.
Sponsor contains more concerning the inner workings of it. I-t of course represents 'crucial person.' And generally speaking it implies a-level of reputation and benefit. Suddenly I DESIRED to be on that subscriber list, especially when the salesman explained to me it came with specific benefits, such as for instance early notice on new arrivals, an individual purchasing service, and private trunk shows.
And do you know what? I would have also paid-to engage in that - to be seen as a VIP.
You see, people WANT to be part of something special like e-zine promotion. The example above was free. But don't under-estimate just how much your customers or clients can PAY to do that, sometimes.
Example: A pal of mine recently contributed he gives $15,000.00 annually to belong to the President's Club of the local playhouse, although he and his wife can attend each show there for $150.00. Why would even a loyal attendee wish to pay 100 times more? Particular treatment like chosen seating, valet parking, invites to VIP functions, personal restaurant for members only, networking with a high rate of individuals, an such like.
Still another friend of mine gives for membership in a private nightclub here in Los Angeles through to Sunset Blvd. For all of the same factors (but much more, in my opinion, because it impresses his days ; ).
My marketing teacher Dan Kennedy taught me there is a section of virtually EVERY customer or client group or industry who will cheerfully pay FAR above standard costs for position, convenience, and specific treatment.
I call it 'country clubbing' your company. Why be the driving range by having an hourly charge when you can be the classy six-figure membership club down the street? It is possible to offer both of course, but take a look at what'll increase your business FASTER, with less purchases and higher quality clients.
An example of this is my personal Platinum Mastermind plan, that we introduced in 2006 due to overwhelming interest in my personal coaching. This group of 15 serious small companies each pay $15,000.00 a year to possess greater usage of me than anyone else, and in a small group environment where we meet three times a year at magnificent 4- and 5-star hotels and places.
My Platinums are, primarily, VIPs in my world! And since I keep a bit of magic concerning the group, people seem to need 'in' even more. (One-of my people got cornered in the ladies room at my last Online Success Blueprint Workshop by several delegates who required to understand how they are able to get into Platinum!)
I discuss this to not impress you, but to impress upon you that in YOUR industry (yes, *yours*) there's a percentage of people who will gladly spend MORE - much more - for an increased level of support or treatment. Remember, you're maybe not trying to please EVERYONE, just the select few who is able to afford that level of support.
So now, have a moment or two and con-sider ways to start your own personal 'country club' to your clients and customers. Whether it's a VIP level of support or a private consumer group that meets a few times a year.
Details contains more concerning why to look at this idea.
To get your wheels turning, imagine this... That is an additional $100,000.00 this year for YOU, If you're able to get 10 visitors to commit to some sort of system that is just $10,000.00 a year!.
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