But do we know that there are many things we have to check before agreeing to exchanging links with still another website? All things considered, the whole point of changing links...
I do believe that we all know now how essential backlinks are for the search-engine position success of our website. I also think that most of us know now that one way to get these backlinks is by doing link exchanges with other sites. (For the uninitiated, backlinks are links on other internet sites that point out ours.)
But do we realize that there are various things we need to check before agreeing to trading links with another internet site? After-all, the whole point of exchanging links with others would be to enjoy the rank of these web internet sites. It's consequently crucial that we examine in advance concerning whether trading links with still another site would be to our advantage or not.
I have thought about this whole idea of link exchange planning and came up with a 3-step process that involves an examination of 3 pages of the web site we should exchange links with. The 3 pages are:
- the home page where we are going to need to check always 7 reasons for having that page,
- the directory page: here is the site that contains a listing of groups that your website has put together in a bid to prepare its link exchanges. We must examine 7 things here,
- the backlink page: this is the page that will include our backlink. We also have to always check 7 things here.
Note that in some cases, the 'target' site will not have a listing page. If that's the case, our analysis will be a one instead of an one. To get different interpretations, please consider having a view at:
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Within this first article, of may be 2 or 3, we shall look at the 7 things (arranged in 2 groups) we should check about the webpage of the goal website.
1. We need to examine what Google thinks of the site. This can be done by looking at some items that Google is very happy to report about a site. The theory here will be to see if there are any problems with your website, from Google's point of view, that might cause us to choose not to trade links with them.
I would suggest that people seem at:
a) how many pages does your website have indexed? This can be done by using 'site:www.site.com' in the Google search box,
b) just how many backlinks does Google report for your site? This is done by using 'links:www.site.com' inside the Google search box,
c) will be the site listed in Google's index? This can be done through the use of 'http://www.site.com' inside the Google search box,
d) what is the Page Rank of the site/home page? There are many methods for doing this. One of the ways would be to get the Google toolbar and visit the site to see its PR. Yet another way is to utilize one of the numerous web sites on the net that permits us to find the PR of any web site. And one more way is to search for software that will tell the PR to you of any internet sites.
Even though we shall usually need to look at these 4 things together in a type of table in order to decide whether the target site passes the first step or not, there are definite results that would cause me to decide instantly not to change links with a site:
- if the PR of the website is zero,
- when the site is not shown in the Google index,
If the site doesn't have any pages indexed by Google -.
You will note here that I am using Google since the first-step in the planning. This tasteful
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2. I'd then declare that we examine 3 tickets of the property page of the target site, in a bid to ascertain if the site has a style suitable for ours:
a) its name tag,
b) its description label,
c) its keywords label.
There are several methods for examining the contents of the web page's labels. Then you'll need to visit the home page and click on the proper menu command to view the contents of the page, if your browser, such as for instance MSIE, allows you to view the contents of a web page. Then you should search to the top of the page-to see the contents of its tags. The alternative is always to look for web sites on the Internet that allow you to view the contents of the labels of any web pages. There are lots of such internet sites on the net.
The explanation for this step is that Google considers the concept of web sites when taking a look at backlinks. This means that backlinks from a site that has a style compatible with mine will be of greater price than one that comes from a site that has nothing to do with what our site is all about.
This planning is on the website of the target site and is only the first step, as previously mentioned above. There are 2 more steps: one on the index page and one on the backlink page.
It's only when the mark website passes the 3 steps that we should feel confident about trading links together in that the link change is to our advantage. Needless to state that the target web site will also need to perform an identical 3-step analysis of our site prior to wanting to exchange links around.
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