Donohue says that over the last three years, and the three seasons, my conversations are vastly different from what they were prior to Nba 2k22 Mt when the league started. Kirk Lacob, Warriors Assistant Manager, recently told me that esports was "absolutely maturing".
Donohue outlines the benefits of having a league run out of the NBA office to bring partners into. "The advantage of being the NBA 2K brand is that we have great connections with a number of these partners, and as such, we are able to aid them in their efforts to help them navigate eSports and assist them in understanding how they can tap into eSports as a powerful way for them to grow their brand."
The NBA 2K League offers companies an additional benefit: the sport is easy to grasp. Donohue points out that esports may at times be difficult for the average consumer. "But it's a family sport that you don't have to play to enjoy our games. If you're a basketball fanatic then you'll be able to understand," Donohue says.
Advertising in the game itself is as established. Donohue states that it's common to watch the basketball game on courtside advertisements. This allows participants to "be part" of the virtual experience.
The NBA 2K League is a very popular and profitable sport due to its loyal fans. Donohue affirms that "we feel like...we're scratching at the surface." He outlines the massive potential audience of 1.9 billion NBA 2K League followers on cheap mt nba 2k22 social media.