How to do Instagram marketing?

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asked Sep 16 in H&E by Ownarmy (140 points)

Instagram is one of the biggest social media networks on the market right now. With over one billion active monthly users and 25 million active business accounts, it’s clear they’re not going anywhere anytime soon. That’s why in this article, we’re covering 10 marketing strategies on Instagram.

So you can better use the platform to connect and convert your ideal customer. Let’s get to it.

Let's dive right into the tips, starting with number one, optimize your bio.

Optimize your Bio

The very first thing you wanna do on Instagram whether you’re just getting started or whether you’re looking to take your account to the next level is to really fully optimize your bio by describing accurately, clearly and concisely what you do and who you do it for.

This is also your opportunity to talk about why you’re worth following. After all, what you do and who you do it for is one part of the puzzle but why is your account worth someone’s attention and time? Videos are the best for attention grabbing. You can Videos using any video downloader.

Of course, if you’ve got them there, you’ve compelled them with what you do and who you do it for and why you’re worth following, well then obviously you’re gonna wanna follow this up with an effective call to action leading them somewhere to get them off the site and to basically try to build your network some other way.

A perfect example here is offering some kind of freebie or guide or lead magnet and making sure to link that up using the link in your bio.

A really important note is to obviously make sure that whatever place you’re sending them off Instagram, is mobile optimized because almost all of Instagram takes place on a mobile device. So the last thing you wanna do is send them to some ugly website that doesn’t work when they get there.

Also, bonus points if you’re using a link tracker like Bit.ly which is going to enable you to see just how many people are clicking the link and ending up where you want them to go.

Have a Brand Plan

Alright, tip number two is to make sure to have a brand plan.

The three words that can help you build an effective brand plan are consistency, clarity and congruence.

Consistency means that you’re applying a regular schedule, meaning you’re posting regularly, you’re checking in regularly, responding to comments and responding to DMs on a regular and consistent schedule.

All of which help prove that you’re a reliable and trustworthy brand.

 

Clarity is all about what you’re about, your style and what you do and making sure that is really clear exactly what you do, who you do it for, why you’re worth following like we already covered, but also the theme and the tone and the style across your entire account.

 

Confusing someone is one of the quickest ways to lose them no matter what we’re talking about. Lastly, we have congruence.

 

Again, this kind of marries the consistency and the clarity by making sure that what you do, what you talk about, what you post and all the images all really work together and all really follow the same line and the same theme, again, making sure that we avoid confusing anyone about you and about what you’re about.

Paid Promotions

Alright, moving right along to our next tip, paid promotions.

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