Advertising within the game is also established. Donohue explains that it's commonplace to watch a basketball game with NBA 2K22 MT courtside signs. It allows players to "be as a part" of the virtual experience.
With an enthusiastic fan base, the NBA 2K League has established itself as a viable product. But Donohue states that "we feel as if we're only scratching the surface." He points out the 1.9 billion people who follow the NBA on social media, as a huge potential pool.
Then there's the question of the possibility that NBA 2K can operate as an avenue for new fans in basketball generally as Washington Wizards owner and media mogul Ted Leonsis has theorized. Donohue is a good example of this, and it's too far away from where I live. "My own son, when playing 2K at the time, suddenly he's coming to me and quote the Warriors roster and stuff about Steph Curry and I'm like I'm like, how can he stay awake until 10 o'clock at night to take in these games, and he's like seven years old is that right? He's learning all about 2k and Buy MT 2K22 who's good based on their ratings in 2K.