Familiar Friendliness
WordPress platform is pretty much popular as almost 51% of the hugely acknowledged websites are WordPress-built. WooCommerce is a WordPress plugin and most of the developers are already well versed with the diverse functionalities and features offered by WordPress.
Now, working with WooCommerce becomes extremely easier for them as they are already kind of familiar with the working environment. Working on a familiar interface definitely helps to avert major complications as well as to save time and bring out the best creativity.
→ Flexibility
When you are new in this eCommerce table rate shipping business and building websites, not having an in-depth technical knowledge is not a sin! The interesting fact about this platform is that it will not let you feel lost in the race. You can easily categorise your products, can add independent attributes, give your desired sale prices and many more.