NEW YORK -- A former journalist turned college professor, Kelly Whiteside is watching NBCs prime-time Olympics coverage this month for the first time in 16 years. Air Max 98 For Sale . Shes surprised at what shes found -- not because the programs have changed so much, but because they havent.Its almost like a time capsule for me, said Whiteside, who covered several Olympics for USA Today.Much of what NBC does at other times is markedly different from what she remembers; the Olympics are spread around nearly a dozen different cable networks and every competition is streamed live online. Yet NBCs prime-time, the Olympics point of entry for the vast majority of viewers, has remained an island unto itself by sticking to a time-honored formula.Prime-time ratings are down this year from the record-setting London Games, and NBC says a big reason is because more people are watching cable or their devices. But its worth posing the question: Is the formula growing stale?NBCs prime-time focuses on a handful of sports -- swimming & diving, track & field, gymnastics, beach volleyball -- to the virtual exclusion of all others. Its a mix of live and plausibly live, or tape-delayed coverage that allows action to unfold as it happens. A narrative style humanizes otherwise unknown athletes, letting viewers page through a picture book that swimmer Ryan Murphy drew as a child or watch gymnast Aly Raismans parents squirm in the stands.A majority of viewers are women; 55 percent through Rios first six nights. NBC assumes many arent sports fans and, in an attention-getting comment last month, NBC chief marketing officer John Miller said that women are less interested in the result and more interested in the journey. Its sort of like the ultimate reality show and miniseries wrapped into one.That struck some fans as patronizing and reflective of a poor understanding of the audience in an era when women also make up the majority of the U.S. Olympic team.Weve all grown up playing sports, said Joanne Gerstner, who teaches sports journalism at Michigan State. We have kids that are playing sports. Who are these groups of women they feel are so alien to sports that they have to be catered to in this way? I dont know who these people are.Whiteside, who teaches at Montclair State University in New Jersey, said she appreciates knowing about the athletes competing. But, she said, I dont view the Olympics as reality TV. I view it as a great sporting event.Washington Post columnist Sally Jenkins wrote that a network would never think of cutting and pasting highlights of a football game around childhood film of Peyton and Eli Manning on a swing set. With its heavy packaging, NBC is living in the past, she wrote.NBC points to its live streams as evidence that people can watch events like the gymnastics finals live if they want. Showing the most popular sports at a time most viewers are available is a service both to the fans and those who bought more than $1.2 billion in advertising.The way we create our storytelling and our narrative, mixed in with incredibly compelling competition, I think is working for men, women and children, NBC Sports Group Chairman Mark Lazarus said this week. And thats our goal. This is a very big tent and all are welcome. We program, we schedule, and we try to create a show around the competition thats welcoming to all. And I think so far were finding success.NBCs Olympics operation is a deeply experienced and talented team. Gary Zenkel, in his 11th Olympics, runs the business operations. Jim Bell, former Today show producer, is the top producer. His first NBC job out of college was working at the Barcelona Olympics. Both count former NBC Sports President Dick Ebersol as a mentor; Ebersol himself was a protege of ABCs Roone Arledge and the up-close-and-personal Olympics coverage of generations ago.Three of the 27 executives profiled on the NBC Olympics press website are women.The teams experience, and the rarity of any TV programs reaching such a huge audience in todays fragmented world, makes it unlikely NBC will blow up the formula for prime-time to try something completely new.Given the rapid change in the way people watch TV in an on-demand world -- and a 2020 Olympics in Tokyo, where there will likely be less live competition to show on prime-time in the United States -- NBC may have to consider changes more quickly than it expects, said Andy Billings, a University of Alabama sports media professor and author of Olympic Media: Inside the Biggest Show on Television.And what would that new formula be? Thats the tough question.One idea would be a combination of live events with SportsCenter-like highlights and interviews, taking in a far greater range of Olympic sports. I think the audience would be even greater, Whiteside said.---Follow David Bauder at twitter.com/dbauder. His work can be found at http://bigstory.ap.org/content/david-bauder Air Max 98 2018 . Neymar curled home a free kick from just outside the area to put the 2014 World Cup host ahead in the 44th minute. Three minutes after the break, a simple through pass from Paulinho freed Oscar and the Chelsea star rounded goalkeeper Jung Sung-ryong to extend Brazils lead. Nike Air Max 98 Gundam .B. - Sebastien Auger made 44 saves as the Saint John Sea Dogs edged the visiting Acadie-Bathurst Titan 2-1 on Saturday in Quebec Major Junior Hockey League action. http://www.airmax98ausale.com/ . However, he did make them miss him a little less. Cundiff, who had the unenviable job of replacing Dawson last season, agreed Thursday to a one-year, $1. Monday, Ryen Russillo and Danny Kanell welcome ESPN NFL Insider Mark Dominik (1:15 p.m. ET), ESPN NFL analyst Tim Hasselbeck (2:00) and ESPN NFL Insider Louis Riddick (3:00).Todays main topics:? Texas hires Tom Herman? NFL Week 12 reactionText us at 73776 (msg&data rates may apply) or tweet us at twitter. Air Max 98 Supreme. com/RussilloShow -- well be with you from 1 p.m. to 4 p.m. ET on ESPN Radio and ESPNRadio.com. Cheap NFL Jerseys Cheap NFL Jerseys China Cheap Jerseys From China Cheap NFL Jerseys Authentic Wholesale Jerseys China Cheap NFL Jerseys China NFL Cheap Jerseys ' ' '