As the battlefield of the COVID-19 switches from China to the rest of the world, the Chinese fashion industry appears to be rapidly recovering from its impact.To get more fashion news today, you can visit shine news official website.
In Shanghai, luxury consumers were queuing to shop in Chanel again at Plaza 66 during International Women’s Day. It has shortened trading hours since the outbreak in China, but never shut its doors like it just did in the U.S.
Eric Young, owner of fashion boutique Le Monde de SHC, said 80 percent of the business is back.
“Since there is no new case in Shanghai, excluding imported cases, and the weather is very nice, our physical business is recovering steadily,” he said.Members of staff try on the clothes and I will talk there and make a commentary, like a talk show,” he said. “People will see the live-streaming and will contact us to make an appointment. Also, they shop a lot over WeChat.”
Luxury brands with an online presence in China are doing better than those that don’t. Cartier sold at least 222 Juste un Clou bracelets, 157 LOVE wedding bands and 50 Tank Solo watches since its Tmall debut on Jan. 10.
With travel restrictions removed and people going back to work, Chenfeng Group — the manufacturer of Uniqlo and a dozen Chinese fashion designers including Haizhenwang, Chenpeng, Feng Chen Wang and Xu Zhi — is now running at 80 percent capacity. A month ago, the Shanghai government wouldn’t let anyone go into its plants.