And they are connecting with FIFA Coins each other, the players, and teams and sports that they love through our experiences. "To capitalize on the growing interest in sports gaming, EA is planning an aggressive expansion with its EA Sports lineup beginning with its largest and most popular sport, FIFA.
Launch new sports games.Soccer is the world's most popular game, and there is no better way to capitalize on that curiosity than simply by releasing more experiences on the biggest and fastest-growing gaming platforms, that can be mobile devices. EA has already experienced great success with FIFA Mobile at Asia in which the sport has 21 million players. But there is more to come.
It just recently announced a brand new license expansion with the Union of European Football Associations (UEFA), that's the governing body of European soccer. As part of the agreement, EA will establish several cellular offerings within the FIFA franchise, such as a free-to-play PC variation. The business believes that these games could hit 80 million players in more than 15 nations. Glu Mobile will help expand EA Sports franchises on cellular, provided the achievement Glu Sports has experienced its Harness Sports Baseball franchise. And EA believes Codemasters, which possesses top racing games like F1, DiRT, and Project Cars, will enable EA Sports to innovate and expand its worldwide market for racing entertainment.
Wilson stated on the recent earnings call this is just the start. EA is relaunching its school soccer franchise, which is presently under development. There's also an expansion in another sport, which Wilson wouldn't name, launching next year.
What's the financial opportunity?EA estimates the worldwide market for sport video games is around $11 billion with $7 billion on games the console and PC, while the market for mobile is $4.3 billion. For perspective, EA's total bookings are anticipated to reach $6.1 billion in fiscal 2021 (which ends in March), meaning the opportunity to FIFA Mobile Coins for sale learn more market share in sports is a major growth opportunity.