Video has become more than just a visual tool as well - it is slowly moving into becoming a form of advertising.
Sometimes it is subtle - music companies have begun posting their popular music videos online in order to improve CD sales - but other times it is completely used as a sales device. Commercials are taped specifically for web video, while other videos have ads that pop up at the bottom, and still others are designed as a way to support an items sale (for example, video testimonials for why a product is so effective).
As advertising using online video gets Thop TV APP more popular, offline advertising is likely to decrease its revenue because online advertising is cheaper and has the ability to reach more people. Once offline revenue lessens, television channels are going to have to take more responsibility for their content rather than simply throwing together a show and assuming people will watch.