Why do we need to translate a website into different languages? A professional website translation is a necessary step to properly represent your brand internationally. It lets you reach thousands of new visitors and potential clients online, and ensure a good browsing experience for your foreign visitors. Thus gain market share in your industry at a limited cost. According to market research studies, it's limiting for any business to focus on English-speaking customers exclusively. Most internet users will not purchase a product if they cannot first read about it in their native tongue. They think that localized product information is a more important factor than price.