The company developed the Yelp application and Yelp.com website that hosts a review forum. In addition to the forum, it also offers training to small companies and businesses on how to manage reviews and interact with reviewers.
The company was founded in 2004 by Jeremy Stop Pelman and Russel Simmons, who were both former Paypal employees. By 2010, it already published over 4.5 million reviews. Around the same time, it also expanded to Europe and Asia. The growth of the company has been tremendous and in the first quarter of 2017, it received 64 million unique visitors and 77 million unique visitors on its mobile app and via desktop computers respectively.
Users of the said locations can submit their reviews on the products or services offered in the said location and then give a star rating using a rating system that is 5 stars for excellence and 1 star for the very poor.
Sterling Market Intelligence ranks Yelp as one of the most important websites on the internet.
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