Making and hosting an MMO isn't affordable. Even if the dev work is currently done, you still need to have a translation team, client service , and servers to host the match. What Phantasy Star Online 2 Meseta occurred to SEGA they had to cut funding for the localization job? The company to buy Atlus was none other than SEGA. Even with the company being held alfoat by SEGA, the company needed to earn revenue. Cue the milking of popular names Persona 4 and 3. Irrespective of what actually occurred, we could see that SEGA has otherwise been on a downward trend financially over the last ten years. You can take a look at the printed financial reports for yourself. It could be a massive risk for SEGA to try and force the game to the west. The need exists, but with all these foreigners already playing the JP servers, SEGA might have been and determined it wasn't necessary to try and make that push. The failure of the SEA server did not help with this decision, even if the trigger drops upon Asiasoft's poor handling of this match. Talking of 2020, input Microsoft. A few decades ago, Microsoft opens up Azure for gambling. While we do not know who , it's very clear that there was an agreement between both businesses: Microsoft can finance the PSO2 localization project in exchange for SEGA using and analyzing Microsoft's platform. The rest is now history. SEGA didn't wait because they desired to.
I also heard a rumor that the profits from Alien Colonial Marines were to assist fund pso2 in the West, but all of us know what happened to this match. Granted, this is only a rumor, so take it with a grain of salt. Because I'm all for it! Wait what? I thought that game funds have been stolen to finance Borderlands instead of that game I discovered, that's stupid.
That match is written off as a reduction to Sega.
It is a rumor, however, Jeff Gertsmann was the person who talked about it, and he is not some random. Granted, he's not super influential in the gambling arena, but he is very much a seasoned reporter and game reviewer, even though he isn't a journalist; he's a lot of connections. Not long after the announcement of Cheap Phantasy Star Online 2 Meseta for the west in 2012, alot of downsizing occurred for its western branches of SEGA, particularly SEGA of America. For some time SEGA needed to focus just on a few key franchises in the west, and it was just after SEGA of America was merged to Atlus USA at 2015 that things began to get much better.