Branded watches from Chanel, Dior and to an extent, Cartier, are merely costume jewellery of the watch world compared to the real deals like Rolex, Patek Phillip, IWC, etc. I would never ever buy a watch from a designer brand. According to this post about faux designer jewelry that I read not long ago, these designer prices don’t reflect the mastery of watchmaking from actual watch brands. However, replicas are now 99% identical to the real deals. So I will just buy replica fashion watches on the assumption that real watch people will just be like ewwww Bvlgari. LOL. When my brother told his friend that he wants to get a Chanel J12 his friend looked at him like he was crazy or something LOL None of our friends would know a thing about Chanel watch, when they want to buy a new watch they always end up with Rolex, Patek, Piguet, etc.