Some DLC is actually free: While much of the worthwhile content provided through download will cost a pretty penny, which is not the case with everything. In fact, there are several features that are free and serve as nice bonuses. LittleBigPlanet offers various Sackboy characters through the PlayStation Store at no cost to the gamer. Various Track Packs for Guitar Hero are similarly available for free. Even demos, which have largely always been free, can now be downloaded through these services and often result in more customers purchasing the full title, as was the case when UFC Unleashed 2009 turned quite a few heads with its demo.
Cons:
There is a cost to most worthwhile DLC: For the features that are not free, there is a sizable financial commitment required on top of the $50-60 you spend on the actual game. For Xbox 360 specifically, there is even a charge for the subscription that just gives gamers the ability to download bonus content. Many games hold back certain material from the original release for the sole purpose of making it charged DLC down the road. By the time you have accumulated all the added features, you are investment in a game can go from $60 to somewhere in the $80-100 range.
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