This feeling is similar to how visitors to a website feel when they land on a messy site and don't find what they are looking for very quickly.
In a society addicted to instant gratification, people don't like to search long. We are irrationally impatient, which gives us the impression of being in perpetual renewal. This is why more than 55% of visitors spend only 15 seconds visiting websites.
Structuring your website in an intuitive and easy to navigate way is crucial to grab the attention of your audience. If you don't, they will bounce back in seconds. And if people leave your website because of a bad user experience, the search engines won't give you a gift either.
Good website architecture indeed enhances the user experience: when you structure your website intuitively, users can easily find the information they are looking for.
In addition, if your user experience is good, your ranking in search engines will be too. Users will spend more time on your website and will link to your web pages , both of which are good indicators that your brand is creating quality content.
Finally, a solid website architecture helps search engines to effectively explore your website.
If you need help to structure a website that will attract an audience and rank on Google, the freelancers at SEO NYC are there to help you. In the meantime, here are some basic tips for structuring your site.
1. Don't make your visitors think too much.
A difficult to navigate website will have a high bounce rate. Simply because users don't want to waste time trying to find information on your site. If they have to search, they will prefer to leave and find a better site: it seems simpler.
For example, if your users click the "Email Marketing" tab on your blog's home page, they expect to be directed to a list of articles related to email marketing.
From this page, you should also provide a simple navigation path to return to the home page of your blog, the home page of your website , and why not to deeper links that add different content. on the theme addressed.
2. Model the architecture of your website, taking inspiration from the main players in your sector.
Your customers are used to the architecture of the websites of the major brands in your sector. If you're running an ecommerce store, analyze how Amazon structures its website and emulate them.
Your website will look more familiar and therefore easier to navigate.
3. Ensure the consistency of your website.
The navigation format of your site, the principles of design and the display of links must all follow a consistent model.
Keeping these items the same will allow your users to stay on your site longer, as it will be easier for them to quickly navigate to new pages and click on internal links.
4. Your internal links must have meaning.
Your internal links should direct users to other relevant and useful content. Additionally, when users come across an internal link on your website, they should immediately understand which piece of content that link will take them to and why that content is linked to the web page they are currently on.
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5. The user should be able to access any page of your website in 3-4 clicks.
Even if your website has a million pages (if so, hat), the architecture should allow users to start with the home page and end up on any page in three or four maximum clicks.
To do this, design a high-level navigation that can direct users to all the main categories of your website. Then, from each of the main category pages on your site, make sure they can click on all of the subcategory pages, and then on all of the articles in that subcategory.
Conclusion
Structure your websites. Do not believe in miracle plugins that boast of improving your internal mesh. You don't know how to do it? Call on a professional by posting an ad on SEO NYC . You will gain in conversions, SEO, reputation...