Nutrisystem is related to Jenny Craig in that it offers wholesome meals to clients. But the's where the similarities be. Whereas ass Craig provides programs for 12 weeks or 12 months, Nutrisystem provides four-week programs. On top of this, they also provide differentiated programs for males, vegetarians, and people with diabetes. The number of their $ 660K advertising system fund is spent on Google and Direct purchase. With Direct purchase, Nutrisystem can purchase advertising space directly from any publishers and networks they decide to have. This gives them flexibility on where their advertisements are positioned and what these advertisements seem like from the creative standpoint.
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