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1. Organic CTR is an important factor for ranking
2. Engagement metrics are great for a selection of featured snippets
3. Quality traffic is derived by SEO
4. SEO also drives offline sales
5. SEO is best for boosting brand trust and credibility
6. Search engine optimization is a long-term strategy
7. SEO gets 90% more clicks than PPC
8. SEO improves ROI and social media followers