Dead links can turn off a client fast. If you are providing links to useful information, make sure they can there! If in doubt, leave it out. 12. Choose Barx Buddy Reviews your graphics wisely. Too many graphics distract from your message. Most clip-art graphics look tacky and take away from your business message of caring personally for client's pets. If you've seen the graphic before, they have too, likely several hundred times and they won't remember if it was your company or someone else's. 13. Write ..